SailGP Team GER

Brand Strategy

Brand Design

For SailGP Team Germany, founded by Thomas Riedel and Sebastian Vettel, we created a brand built for high-speed racing on water – from sponsor acquisition to race day action. Bold enough to stand out on the water, premium enough for investors and sponsors, and open enough to engage a new generation of fans, talents and athletes. More than a team identity, it reflects a vision for the future of the sport: championing sustainability, empowering young athletes.

The fastest-growing league in sailing. High speed, high stakes. It’s the Formula 1 on water.

Brand Identity developed by Studio Schnauze for SailGP TeamGER
Brand Identity developed by Studio Schnauze for SailGP TeamGER

Strategy is not a layer on top, it’s the engine. From impact-driven initiatives to actively supporting women in sport, the brand turns belief into action – on and off the water.

Brand Identity developed by Studio Schnauze for SailGP TeamGER
Brand Design created by Studio Schnauze for SailGP TeamGER
Brand Identity created by Studio Schnauze for SailGP TeamGER
Brand Design created by Studio Schnauze for SailGP TeamGER
Brand Identity developed by Studio Schnauze for SailGP TeamGER
Next