Jio Infocomm LTD.
Brand Strategy
Brand Design
Product Design
Communications
We helped shape one of the world’s biggest brand launches, creating a strategy, identity and digital ecosystem for a vision as big as India itself: bringing digital life to 1.3 billion people. Inspired by Indian culture and driven by optimism, Jio reached 100 million subscribers in 170 days and today serves over 500 million customers. More than a telecom brand, it changed how a nation connects, creates and experiences the digital world.
The world is at the beginning of a digital revolution. Anything and everything that can go digital is going digital at an exponential rate.
Mukesh D. Ambani – Chairman of Reliance Industries
Jio’s vibrant, multicolor approach reflects the diversity and energy of India’s digital revolution.
Fast Company
100 million subscribers in 170 days – making Jio the world’s fastest-growing telecom company.
