Brand Strategy
Brand Design
Product Design
Communications
Jio was about giving 1.3 billion people access to a digital life. At a time when high-speed internet was still limited, Jio arrived as a brand built to shift the country forward. Our task was to shape that ambition into a strategy, identity and digital product language people could instantly connect with. Not tech for tech’s sake, but a brand rooted in India's culture and its people. How they connect, create, work and move forward. The result was a bold, vibrant identity that captured the energy of a country on the rise. A Digital Life for every Indian.
The world is at the beginning of a digital revolution. Anything and everything that can go digital is going digital at an exponential rate.
Mukesh D. Ambani – Chairman of Reliance Industries
Jio’s vibrant, multicolor approach reflects the diversity and energy of India’s digital revolution.
Fast Company
100 million subscribers in 170 days – making Jio the world’s fastest-growing telecom company.
